Super Bowl ad brawl has already begun for automakers

1 hr.

Marty Bernstein , The Detroit Bureau

The hype has begun. Super Bowl XLVII is less than a week away, but the mega-million-buck auto ad brawl is already underway as three of the eight deep-pocket car?advertisers pre-launch their new commercials to NFL fans. The reason? Economics. And a numbers game.

At between $2.4 million?and $4 million per 30-second commercial, ?this amounts to a huge?expenditure for just one airing. But there?s an even bigger number, with more than 115 million Americans predicted to watch?the game Feb. 3.

Until recently, Super Bowl advertising?has been nothing more than putting up the game-day spot and hoping, maybe, that it will trigger some Monday-morning quarterbacking around the water cooler ? with polls and research adding some arguable, additional value. That was then.?

What?s become apparent is that a fairly large percentage of viewers are more interested in the commercials than the game itself. So, how to take advantage of that and extend the payback beyond just a game-day airing that is over in 30 seconds, whether a viewer was sitting in front of the TV or off grabbing something from the refrigerator?

Now, with the various social media,?like Facebook and Twitter as well as YouTube, along with special contests, promotions and PR hype, the shelf life for a good commercial can be dramatically extended to weeks, even months, resulting in additional views extending well into the millions ? even among consumers who ? gasp ? might not have tuned in on Super Bowl Sunday.

Result? The return on investment is as measurable as any ad investment might be. ?And, of course, makers get to battle it out all over for bragging rights as to who was number one.

?(An) early release extends the life of the commercial, builds consumer interest, and most importantly brings early customers into our dealers," said?Steve Shannon, vice president of marketing at Hyundai Motor America.

The?latter reason, arguably, is the most important for buying the commercial in the first place. With that in mind, here are the early commercial entries into this year?s auto ad brawl:?

Mercedes-Benz
During the North American International Auto Show in Detroit, Bernie Glaser, vice president of marketing for Mercedes-Benz, said the company has an enviable role in XLVII.?The game will be played in the Mercedes-Benz Superdome. The ad plan was to pre-release a teaser, but in fact two advance spots were released earlier this week. One sexy little tease spotlighted actress Kate Upton and has already received over 3.4 million hits on YouTube ? but also generated a fury of??negative comments from critics for being overly sexy.?The other is a cinematic mystery tease of what is coming Feb. 3, shot in the Big Easy with some great music.

Hyundai
Like every NFL game, it all begins with the coin toss, and in Super?Bowl?XLVII, Hyundai has the primo commercial position ? a 60-second spot for the new seven-passenger?Santa Fe prior to the heads-or-tails call. Check out the not-so-sneak preview.

There are two in game spots, including another for Santa Fe and one for the turbo Sonata. Hyundai also has bought a couple pre-game ads ? featuring the Genesis R-Spec and Santa Fe. Obviously, the new family-size SUV?is getting the most play. The six commercials pre-game and during the game makes Hyundai the biggest car-vertiser in the big show.?

Audi
More than a tease, the rising luxury car marquee is asking consumers to vote for the favorite end of their sixth Super Bowl commercial. Viewers of the commercial on YouTube were?given?24?hours?to?pick their favorite from three possibilities. The most popular will be added in post-production and will air in advance of the game --?and?in?the enviable commercial position of the first break after kick-off.?

Lincoln Motor Company?and Chevrolet
The newest entry in the auto ad brawl in Super Bowl XLVII is the reborn, revitalized, redesigned, re-engineered Lincoln brand from the renamed Lincoln Motor Company. All previous car companies except Chevrolet have re-upped. Chevy is instead?involved in?the half-time show with Beyonce. As TheDetroitBureau.com previously reported, the pop phenom is expected to receive a new 2014 Chevrolet Corvette Stingray, a special version of the C7 built just for her.?

Copyright 2013 The Detroit Bureau

Source: http://www.nbcnews.com/business/automakers-super-bowl-ad-brawl-has-already-begun-1C8120706

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Optical Illusion Turns Pretty Hollywood Actors Into Freaky Monsters

Not even Hollywood's most beautiful are inmune to our brain's faulty image processing. Liv Tyler, George Clooney, Brad Pitt, Gwyneth Paltrow, Halle Berry, Robert Downey Jr., Keira Knightley, Christina Hendricks—all of them turn to creepy monsters when you get them through this freaky optical illusion. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/JCdgNtiiCmk/optical-illusion-turns-pretty-hollywood-actors-into-freaky-monsters

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Writing a Professional Life: Stories of Technical Communicators On ...

Writing a Professional Life: Stories of Technical Communicators On and Off the Job (Part of the Allyn & Bacon Series in Technical Communication)

This is the first collection of narratives by practicing technical communicators telling their own personal stories about the workplace and their lives on the job. The authors portray a wide range of jobs: writers, editors, interface designers, marketing writers, and trainers working in 9 different technical fields, including software, R&D, engineering , medicine, transportation, and telecommunications. The stories vividly demonstrate the unique power of narrative as a teaching and learning tool. Unlike fabricated cases, these real-life narratives show new and veteran technical writers at work on the job, dealing with tasks, clients, and co-workers, and revealing their insights, values, and attitudes about their work. The stories also show the skills required in the profession and the ethical and other issues raised in the course of the workday. For anyone interested in technical communication and professional writing.

List Price: $ 53.00 Price: $ 8.00

Effective Communication Skills for Scientific and Technical Professionals

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Flatter, more collaborative organizational structures, combined with the pressure to translate innovative ideas into action quickly, are increasing the need by technical professionals-such as computer programmers, design specialists, engineers, and R&D scientists-to expand their repertoire of communication and managerial skills. In this highly accessible and practical book, Harry Chambers offers a wealth of strategies and tactics for building these skills, to the benefit of individuals, teams, and companies. In his trademark shoot-from-the-hip style, Chambers identifies specific real-world challenges that technical professionals face in the workplace, and offers definitive guidelines for enhancing their communication skills-from making presentations to giving and receiving criticism to navigating office politics. Featuring interviews with people in the trenches, as well as self-assessment tools and exercises, Effective Communication Skills will become a valued resource for technical professionals and their colleagues, trainers, and HR departments in all industries.

List Price: $ 16.50 Price: $ 6.74
Professional SQL Server 2000 Database Design by Louis Davidson (2001, Paperback)

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Harry's Afghan downtime: movies, candy trades

In this photo taken Nov. 3 2012, and made available Monday Jan. 21 2013 Britain's Prince Harry or just plain Captain Wales as he is known in the British Army, races out from the VHR (very high ready-ness) tent to scramble his Apache with fellow Pilots, during his 12 hour shift at the British controlled flight-line in Camp Bastion southern Afghanistan, The Ministry of Defense announced Monday that the 28-year-old prince is returning from a 20-week deployment in Afghanistan, where he served as an Apache helicopter pilot with the Army Air Corps. (AP Photo/ John Stillwell, Pool)

In this photo taken Nov. 3 2012, and made available Monday Jan. 21 2013 Britain's Prince Harry or just plain Captain Wales as he is known in the British Army, races out from the VHR (very high ready-ness) tent to scramble his Apache with fellow Pilots, during his 12 hour shift at the British controlled flight-line in Camp Bastion southern Afghanistan, The Ministry of Defense announced Monday that the 28-year-old prince is returning from a 20-week deployment in Afghanistan, where he served as an Apache helicopter pilot with the Army Air Corps. (AP Photo/ John Stillwell, Pool)

In this photo taken Dec. 12 2012, made available Monday Jan. 21 2013 Britain's Prince Harry or just plain Captain Wales as he is known in the British Army, wears a Santa hat as he shows to a TV crew his sleeping area at the VHR (very high readiness) tent close to the flight-line, from Camp Bastion southern Afghanistan. The Ministry of Defense announced Monday that the 28-year-old prince is returning from a 20-week deployment in Afghanistan, where he served as an Apache helicopter pilot with the Army Air Corps. (AP Photo/ John Stillwell, Pool)

In this photo taken Dec. 12, 2012, made available Monday Jan. 21, 2013 of Britain's Prince Harry or just plain Captain Wales as he is known in the British Army, talks to a TV crew after making his early morning pre-flight checks on the flight-line, from Camp Bastion southern Afghanistan. The Ministry of Defense announced Monday that the 28-year-old prince is returning from a 20-week deployment in Afghanistan, where he served as an Apache helicopter pilot with the Army Air Corps. (AP Photo/ John Stillwell, Pool)

LONDON (AP) ? Prince Harry's off-duty time in Afghanistan appeared to be full of war movies, board games and elaborate candy trades.

The 28-year-old helicopter pilot and fellow members of his squad swapped Kit Kats and Rice Krispies Squares for American soldiers' M&Ms, according to a British media pool report released Sunday.

Harry himself outlined one of his less-prestigious duties. The third-in-line to the U.K. throne said anyone who lost at Uckers ? a military game similar to Ludo or Parcheesi ? had to then wait on his comrades like a Buckingham Palace butler, ready with a fresh cup of tea whenever anyone rang their bell.

"Whoever loses ... then you have to make brews for everybody all day," Harry told journalists ahead of his return to Britain this week.

He also denied rumors that he was far better at PlayStation than at traditional board games.

"I don't know who told you that," he told reporters. "I lost two days ago, and yesterday, so since you guys have been here I've only lost."

Harry returned to Britain on Wednesday after a 20-week deployment in Afghanistan in which he acknowledged that he had targeted Taliban fighters from the cockpit of his Apache attack helicopter.

Asked in an earlier round of interviews whether he had killed anyone, Harry said: "Yeah, so, lots of people have." That admission disturbed some Britons and led to front-page headlines like the one in The Daily Mail that read: "Harry: I Have Killed."

This latest round of interviews, focusing on Harry's daily life at Britain's Camp Bastion military base in Afghanistan, is not likely to draw the same kind of headlines.

The report mainly carried glimpses of the prince's daily routine, including his favorite foods ? chicken and broccoli ? and his favorite movies ? "Full Metal Jacket," ''Apocalypse Now," and "Platoon."

In an interesting twist for an Apache pilot, "Black Hawk Down," the Ridley Scott film about a helicopter raid gone wrong in Somalia, was among the movies spotted in Harry's communal tent.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/cae69a7523db45408eeb2b3a98c0c9c5/Article_2013-01-27-Britain-Prince%20Harry/id-1a7ab08705b74d6e943cfe6d8361fcc7

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A look at notable deadly nightclub fires

Firefighters work to douse a fire at the Kiss Club in Santa Maria city, Rio Grande do Sul state, Brazil, Sunday, Jan. 27, 2013. Firefighters say that the death toll from a fire that swept through a crowded nightclub in southern Brazil has risen to 180. Officials say the fire broke out at the club while a band was performing. At least 200 people were also injured. (AP Photo/Agencia RBS)

Firefighters work to douse a fire at the Kiss Club in Santa Maria city, Rio Grande do Sul state, Brazil, Sunday, Jan. 27, 2013. Firefighters say that the death toll from a fire that swept through a crowded nightclub in southern Brazil has risen to 180. Officials say the fire broke out at the club while a band was performing. At least 200 people were also injured. (AP Photo/Agencia RBS)

A fire that swept through a crowded nightclub in southern Brazil early Sunday and killed more than 230 people appears to be the deadliest in more a decade. Here is a look at some of the biggest nightclub fires in the past century:

? A blaze at the Lame Horse nightclub in Perm, Russia, broke out in December 2009, when an indoor fireworks display ignited a plastic ceiling decorated with branches, killing 152.

? A December 2004 fire killed 194 people at an overcrowded working-class nightclub in Buenos Aires, Argentina, after a flare ignited ceiling foam.

? A nightclub fire in the U.S. state of Rhode Island in 2003 killed 100 people after pyrotechnics used as a stage prop by the 1980s rock band Great White set ablaze cheap soundproofing foam on the walls and ceiling.

?In China's worst nightclub disaster in recent years, a fire blamed on a welding accident tore through a disco in the central city of Luoyang in December 2000, killing 309 people.

?A fire at the Ozone Disco Pub in 1996 in Quezon City, Philippines, killed 162 people, many of them students celebrating the end of the school year.

?In 1977, 165 people perished and more than 200 were injured when the Beverly Hills Supper Club in Southgate, Kentucky, which touted itself as the Showplace of the Nation, burned to the ground.

?A fire killed 492 people at Boston's Cocoanut Grove club in 1942, the deadliest nightclub blaze in U.S. history. The fire led to the enactment of requirements for sprinkler systems and accessible exits with emergency lights not linked to the regular lighting system.

?In 1940, a fire ignited the decorative Spanish moss draping the ceiling of the Rhythm Night Club in Natchez, Mississippi, killing 209 people. Hundreds of patrons ran to the only exit. The windows had been boarded shut to keep unwanted guests from sneaking in.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-01-27-Nightclub-Fires-Glance/id-774b0545c35c443db6478025ffa55bc7

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Pet Houses For Happy Pets | Dog-gone Hot Sauces

Despite our busy schedules, coming home to a pet or two can surely paint a smile on our faces. Pets can be any breed and any kind. If you are fond of the seas and the beaches then you will probably find joy in caring for fishes. It does not matter what kind of fish you raise as long as you love them then that is all that matters. On the other hand, if you prefer mammals like dogs and cats then raise one or two. These pets can surely make your home livelier and more welcoming.

Nevertheless, being a pet owner you also have some responsibilities. Regardless of their size and breed, there is still a need for you to take care of them. You need to provide them their basic needs like food and shelter. If you choose dogs as pets then you need to make sure that you get adequate physical activity everyday. You do not have to worry about food though because pet foods can be bought at any local grocery shop or pet shop. As for the fishes, fish food is also available. The same thing for dogs, there is always an adequate supply of dogfood. Then for cats, you can expect sufficient supply of cat food as well.

Now, the food part is already taken cared of; clothes on the other hand are merely accessories but not requirements. If you do not let your pets inside the house then providing them with pet houses is necessary. Nonetheless, some pets still need pet houses even when you let them inside. There is a respective pet house for every kind of pet. Take for example the fishes. Fishes reside in the water. Thus, their pet house should be something that can hold water and copy their natural habitat. The aquarium is the fitting pet house especially if you want to raise fishes for pets. To make sure that the fishes feel at home, you need to put the necessary accessories in the aquarium.

If aquariums are for fishes then birdcages are for birds. Depending on the bird that you have, this type of pet house comes in different shapes and sizes. You may need to get a bigger birdcage or build an aviary if the bird that you have has to fly around. If the bird that you have does not have to fly then you may settle for the regular birdcage.

Lastly, the dog house is the most popular type of pet house. Canines are very popular pets. There are even dog owners who are willing to spend and pamper their dogs as much as possible. Truth is, there are dog houses that are miniature replicas of the pet owner?s residence. Different materials and different designs can be utilized. The best thing that you do as the pet owner is to provide your pets their basic needs like food and the appropriate pet house.

Best thing is, pet houses help keep your house tidy. It also ensures your pet?s safety because their pet houses serve as their protection from external harm. Other than shelter, your pet?s food can be prepared using your thermos grill.

Bob Proctor has been writing articles since 2005 and is an expert on pet houses, however he?s also interested in thermos grill for personal use.

Source: http://doggonesauce.com/2013/01/pet-houses-for-happy-pets/

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Vivitek outs the Qumi Q7 HD LED pocket projector, set to arrive this summer for $1,000

If diminutive, portable projectors catch your eye on the regular, Vivitek's latest may be worth a gander. The outfit has announced the Qumi Q7 HD LED pocket projector at CES, touting up to 800 lumens of brightness and a 30,000:1 contrast ratio. Packing 720p native WXGA resolution at 1,280 x 800, the unit is also 3D-capable thanks to Texas Instrument's DLP Link and sports 2D to 3D content conversion tech. In terms of connections, the Q7 wields HDMI, VGA, composite video, RCA audio-in and USB ports alongside 4GB of built-in storage. All of this is packed into a 3.1-pound (1.4kg) frame that measures 6.3 inches (16cm) x 4.3 inches (10.9cm) and is 1.3 inches (3.3cm) thick. If the list of specs piques your interest, you have until sometime this summer to save up the $999 it'll take to snag one. Looking for a few more details? The full PR lies just beyond the break with just that.

Follow all the latest CES 2013 news at our event hub.

Continue reading Vivitek outs the Qumi Q7 HD LED pocket projector, set to arrive this summer for $1,000

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Source: http://www.engadget.com/2013/01/08/vivitek-qumi-q7-pocket-projector/

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